Product of USA
Vibrant, healthy hair. Naturally
Brio = vivid, full of life, distinct
Geo = of earth, nature
The name Briogeo encompasses the soul mission of our brand: to create hair that is vibrant and full of life through the earth’s very own ingredients. Our mission is to harness the power of nature to formulate effective hair care products that bring out healthiness and beauty in your hair.
The colourful bright patterns on all our packaging represent the uniqueness of hair texture and our mission of using Earth's natural ingredients to deliver the most vibrant, healthy hair possible.
The Briogeo Story
Nancy Twine, founder of Briogeo, followed her grandmother's time-honoured tradition of formulating natural personal care and beauty products from ingredients harvested from her farm. She began creating her own natural beauty products using only ingredients from her home garden and local health food store.
Armed with her grandmother's ingredient journal as a guide, she created all sorts of custom beauty concoctions - hair care being the most in demand given her unruly tresses at the time.
Many of the ingredients, including aloe vera, shea butter, avocado oil, sweet almond oil, and coconut oil have become the foundation for the Briogeo collection as it stands today.
"I created Briogeo because I felt there was a void in hair care and I sought to create a fresh take based on 3 important beliefs:"
1. Everyone should be able to maintain beautiful, radiant hair without sacrificing a healthy or eco-chic lifestyle.
2. Natural formulas should not equal neutral performance,
3. No two strands are the same. Different hair types and textures require individual attention.
Product & Ingredients
We make it part of our mission to not only formulate products that contain a high content of natural and naturally-derived ingredients, but that also produce luxurious, visible results on a diverse array of hair textures and types. All of our products are specially formulated and tested to meet the needs of specific hair textures and conditions. We are committed to creating hair care products that not only keep your hair looking its best, but that also promote vibrant, healthy and beautiful hair.
What does “natural performance” mean?
Our natural performance icon means that each product is formulated with a high majority of natural and naturally-derived plant, vegetable, and fruit ingredients and is specifically formulated to perform to our high quality standards that produce real results that can be felt and seen.
What is pure natural vs. naturally-derived?
Our pure natural ingredients are found in nature as plants, fruits, and vegetables—and do not include ingredients obtained from petroleum or animal-based sources. Our naturally-derived ingredients are borne from these same pure natural sources but are further combined to originate gentle, yet effective ingredients.
Why aren’t Briogeo products 100% natural?
We use Ecocert preservatives, such as dehydroacetic acid and benzyl alcohol, to maintain the performance, quality, and freshness of our formulas. We refrain from using controversial or potentially harmful ingredients like sulfates, parabens, phthalates, silicones, or artificial fragrances & dyes in any of our products.