Hubalou began out of a need for a product that I wanted but that wasn’t available. I had recently visited my hair stylist and that particular day he pointed out the natural wave he saw in my hair. We both agreed we should see what kind of curl was really there and I was amazed at the curly mess of hair I had!
My first question was, “How do I do this at home?” He responded that the first thing I should do was to dry my hair with a t-shirt instead of a terrycloth or micro-fibre towel. He explained that these towels acted like Velcro with my hair, pulling on delicate strands and creating frizz before I even had a chance to style.
To my amazement, the t-shirt worked! The only problem was I felt like I was destined to be wearing a t-shirt as a hair towel for the rest of my life. I wanted something pretty, functional and that was actually made for haircare. But there wasn’t much available. There was one, lone product and it was a pain to use. I needed something simple, beautiful, easy to use and it had to work. No gimmicks.
I began testing fabrics and sizes and stumbled upon bamboo fabric on sale and the bargain shopper in me had to try it. It had remarkable properties that I hadn’t experienced with other fabrics. The bamboo was very absorbent but didn’t leave my hair feeling crunchy or over-dry in spots. And it left my hair feeling soft. I loved the fabric so much that I re-ordered – but the fabric I loved wasn’t what came the second time. The first order was a “mistake” but turned out to be the happiest accident!
Now we have the most versatile hair towel, the Hubalou Wrap Hair Towel.
Through testing with family and friends, I realised it was more than just a towel for curly hair. Thin-haired people loved the volume it gave, thick-haired people had less heat-drying time, and brittle hair saw a significant decrease in breakage.
I even use it to wrap my baby in after bath, fold and use as a bandana bib and even clean the tv screen! The list of benefits this hair towel can offer seems endless.
Although we’re not missionaries in the traditional sense, we still give back. Through our Hubalou mission of 10%+, our goal is to give 10%+ of our profits to organisations that support basic human needs.