Product of India
BECAUSE NEARLY 60% OF WHAT WE APPLY ONTO OUR BODY MAY BE ABSORBED INTO OUR BLOODSTREAM, PUREARTH PROMISES SUPERLATIVE INGREDIENTS, SOURCED RESPONSIBLY AND HARNESSED AT THE PEAK OF THEIR POTENCY.
ORIGINS. Wild-harvested ecologically or cultivated organically, our rare and precious botanicals come from remote, high-altitude Himalayan valleys and villages. We’re in reverent pursuit of the heroes: ingredients that actively go to work for your skin to provide nutrient-rich benefits. The likes of seabuckthorn berry and rosehip seed are supercritically extracted and star in many of our epicurean concoctions. Uncompromising excellence is at the heart of our pursuit, rendering no super seed, nut, or berry beyond our reach.
CONSCIOUS BEAUTY. Gentle on the earth and its creatures, petrochemicals, parabens, phthalates, palm, formaldehyde, silicones, sulphates, carbomers, glycols, phenoxyethanol, PEG, DEA, TEA and GMOs are conspicuously absent from our glossary of ingredients. Pre-mix bases, fillers, toxic chemicals, synthetic colours, fragrances, additives and the myriad of questionable chemicals are never a part of our approach.
This, is our promise of purity to you.
VEDIC, ORGANIC & BIODYNAMIC FARMING. We respect seasonality and the sacred ceremony of harvesting in cadence with nature’s rhythms. Our essential oils are always therapeutic grade and steam distilled, (other than Jasmine with its delicate petals) never solvent extracted.
CURATION. Hand harvested from Himalayan glacier-fed terrains and mineral-rich uncontaminated forest soil, the artisanal element is intentional and powerful. Ingredients are pounded in “okhlis” and flowers are steam distilled in a wood fired factory free workshop. The traditional Indian “ghani” cold press technique is instrumental in extracting our incredible oils. We employ the clean and green method of CO2 supercritical extraction so the planet and our people are not exposed to noxious gases or harsh solvents.
HAND HARVESTED FROM HIMALAYAN GLACIER-FED TERRAINS AND MINERAL-RICH UNCONTAMINATED FOREST SOIL, THE ARTISANAL ELEMENT IS INTENTIONAL AND POWERFUL
FORMULATIONS. Nestled in the picturesque, verdant Pune hills, our Ayurvedic workshop is where we carefully compose our recipes in consultations with Ayurvedic doctors. All formulations are created by Kavita Khosa, honouring ancient wellness principles and indigenous knowledge. She is a firm believer in time-hounoured remedies. For instance, Himalayan women have used apricot oil for centuries - apparent in the strength of their hair and suppleness of skin. Our Bitter Apricot Body & Hair Oil is testament to a ritual so pure and wholesome you can drink it.
BOTTLING, CARE & CRAFT. We believe in micro-batches, hand blended and filled at our studio so that a little bit of love spills into every apothecary jar. Only the finest packaging will do: our French Violetglass is refined to block a complete spectrum of light, letting in only the violet rays that protect and preserve the bio-active energy of our premium ingredients.
Our serene, sunlit studio and lab is filled with the sounds of sacred, ancient chants as we lovingly concoct and formulate our hand made creations. Surrounded by a micro herb garden where we plant heirloom seeds, recycle and vermin compost, it is not unusual for a waft of cinnamon or neroli to greet visitors.
MOST OF OUR INGREDIENTS ARE GATHERED AT SOARING ALTITUDES OF THE HIMALAYAS BY MICRO-CREDIT AND WOMEN SELF-HELP GROUPS. THROUGH THESE PARTNERSHIPS, MARGINALIZED PRODUCERS ENGAGE WITH URBAN MARKETS ON FAIR TERMS
Many of us are currently seeking a closer connection to the Earth, through immersive experiences and a desire for rejuvenating simplicity. We’re awakened to subtle nuances in the way we live -- and discovering magic in the details. PUREARTH is at the helm of this movement with a discernment for what is truly worth celebrating: the deep thread of infinite wisdom from ancient communities, raw, natural beauty free of chemicals and quick fixes, and craftsmanship that nourishes the body, mind and soul.
This approach to living created PUREARTH, our artisanal skincare and wellness brand, which equally values the source, our makers and you.
Natural rhythm and ritual inform how we create our line. We travel far to forage, returning to concoct, blend and bottle by hand in limited batches at our zero waste studio. Evoking harmony between mind, body and soul, our plant and mineral based formulations are rooted in ancient Ayurvedic wisdom and a revelation in green beauty and wellness.
Because we believe skincare is akin to skinfood and can be absorbed into our bloodstream, PUREARTH promises superlative ingredients, sourced responsibly and harnessed at the peak of their potency.
As a social initiative, PUREARTH channels back proceeds through its Pure Purpose Foundation, a registered tax exempt charitable company to support social impact projects.
POETIC AND UNIVERSAL, PUREARTH IS ROOTED IN ETERNAL AYURVEDIC WISDOM -- AS COMPELLING TODAY AS 5000 YEARS AGO. WE PARTAKE WHILE OUR SKIN DRINKS IT ALL IN.
ANCESTRAL WISDOM. INDIGENOUS KNOWLEDGE. At Purearth, we have tremendous respect for the Indian science and philosophy of Ayurveda and indigenous knowledge that has been handed down through ancient classical texts and communities. We subscribe to Ayurveda’s codified system of plant and mineral based healing, harnessing the potency of sustainably wild harvested, organic and natural botanicals. Seeking to create harmony and balance between the mind and the body, we draw from its sacred repository that governs the fundamental energies of the macrocosm: our universe and the microcosm: us.
Purearth’s founder Kavita Khosa has practiced Ayurveda for over 20 years and is a certified formulator in advanced organic cosmetic science. She pours her passion and principles into creating high performance, results driven skincare, engaging with Ayurvedic practitioners, naturopaths and aromatherapists to create time- honoured remedies for contemporary living.
CLEAN BEAUTY. Our approach to beauty and wellness does not rely on quick fixes or chemical solutions - we believe that for the external to be beautiful, the internal must be in balance. The secret to youth and wellbeing, according to Ayurvedic treatises, is in the balance of three elemental energies or doshas: vāta (air & space), pitta (fire & water) and kapha (water & earth). Each of us possesses a unique combination of doṣhas that defines our temperament and characteristics.
UNDERSTANDING YOUR DOSHA
The Ayurvedic skin type for you is determined by analyzing which element is predominant in your skin make up. Although there are natural elements present on your skin, external factors influence or disturb the natural composition. Some of these factors include pollution, food, allergies, mental or emotional stress, among others. Rather than one type, we display a combination of vata, pitta and kapha at different stages of life
This skin type has both air and space as its predominant elements. The skin is cool to the touch yet very fine and delicate. Those who belong to the vata skin type can develop early signs of ageing on their skin. It is also highly at risk of developing various conditions such as skin fungus and eczema. To prevent such problems, make sure to get enough sleep at night and eliminate sources of mental worry and stress.
In this type of skin, both fire and water are dominant elements. Individuals with pitta skin are mostly fair with a soft, warm glow. This type of skin complexion could also have freckles and moles on the surface. It could put one at risk of developing various diseases such as rosacea, liver spots, pigmentation, rashes, and acne. Due to the fire element, pitta skin does not tolerate excessive sunlight exposure well.
This particular skin type is characterized by predominant water and earth elements. It is cool, oily, and soft with a luminous complexion. Unlike vata skin types, individuals with kapha skin naturally develop wrinkles at a later stage of life. However, individuals with kapha skin are at risk of developing oily skin due to its enlarged pores, acne, pimples, blackheads, and water retention.
FOUNDER AND CREATIVE DIRECTOR
Kavita traded the world of private equity law for clean beauty. Her sustained interest in wellness led to a Diploma from the Ayurvedic Institute founded by the renowned Dr Vasant Lad. A yoga teacher and Vedanta student, she established and ran Sachananda Yoga Shala, a non-profit yoga school, for four years before starting Purearth in 2012. She is also a lifelong member of the Federation of Women Lawyers, Hong Kong. An advocate of conscious consumption, she has a propensity to question and unearth what’s precious, refined and worth nurturing for both people and planet. It energizes her conviction that smart girls go green.
PUREARTH IS AN INVITATION TO LIFE’S INTIMATE, SENSUAL PLEASURES. OUR ARTISANAL COLLECTION IS HAND-CRAFTED FOR SKIN TO LUXURIATE IN.