IM-POSSIBLE MASCARA

The First Certified Organic Mascara for Impossible Made-You-Look Volume

Im-Possible Mascara is a Certified Organic breakthrough — a high-impact, long lasting, volumising formula powered by nourishing ingredients that are organically farmed. The versatile brush features a curved side for endlessly buildable volume and a flat side for length, definition and detail. Lashes stay silky-soft and resilient all day— and authentic to the real you. Layer without limit for a remarkably dramatic effect that won’t smudge.

Certified Organic and sustainably sourced Beeswax, Carnauba Wax and Acacia Gum create a creamy, no-clump texture for ultimate lift, volume, hold and seamless layering; Raspberry Fruit water helps repair and condition lashes; Sunflower Seed Oil helps stop breakage and stimulate healthy lash growth; Marula Oil nourishes and protects with antioxidants vitamin C and E. Easy to remove formula.

Refillable, sustainable Red Iconic case made from 50% recycled plastic and infinitely recyclable aluminum — perfect for the first purchase. You can come back and purchase our refill over and over to join our #RefillRevolution and continue to give back and honor Mother Earth.

How to Refill
Remove the outer case from the inner refill tube. Clean and dispose of the inner tube and wand, which are made from recycled plastic and nylon. Take your new refill, recycle the red box and refill pulp, and slide into your empty outer case. Refill again, and again, and again.
Please note: Im-Possible Mascara Refill does not fit in our other mascara tubes.

Consumer Results
The results are in on Im-Possible Mascara’s Certified Organic high-performing formula:

95% agree lashes look more volumised*
92% agree lashes appear visibly longer*
92% agree lashes look lifted and amplified*
95% agree it doesn’t flake*
96% agree it is easy to remove*
95% agree lashes feel soft and comfortable after removal*
Long-lasting Im-Possible volume**

*In a consumer study with 92 respondents over 2 weeks, July 2021
**Based on 8+ hour wear in a clinical panel with 30 respondents, July 2021

FAQs
Q: What are the differences between your mascaras?
A: All three of our mascaras are Certified Organic, but they have differences in impact to the lashes. Our Lengthening Mascara lengthens and adds subtle definition to your eyelashes. Our Volumizing Mascara gives a natural volume and thickness to the lashes. For the most high-impact volume, we’d recommend our Im-Possible Mascara to beautifully transform your lashes with length and made-you-look volume.

Q: How volumising / lengthening is this mascara?
A: Im-Possible Mascara gives you the most impactful volume & length, while still looking like your lashes. An ultra-nourishing and high performance formula, along with a dual-faceted brush gives you high-impact volume and length. We even put Im-Possible Mascara to the test. In a panel of 92 women, 95% agree lashes look more volumised, and 92% agree lashes appear visibly longer.

Q: Will this flake/smudge throughout the day?
A: Im-Possible Mascara does not flake or smudge throughout the day. In testing, with a panel of 92 women, 95% agreed that our mascara does not flake.

Q: Is Im-Possible Mascara vegan?
A: Im-Possible Mascara does contain sustainably harvested and Certified Organic Beeswax, which we’ve found to be a great non-synthetic ingredient to provide volume and structure. Beeswax and Carnauba Wax are hard and soft waxes that we’ve perfectly balanced to create a beautiful, creamy texture for high-impact performance.

Q: How do I use this brush?
A: The Im-Possible Mascara brush is designed for made-you-look volume, featuring a curved side for endlessly buildable volume and a flat side for length, definition and detail. Kirsten starts with the curved side facing towards the user, and coats lashes from the base to create volume. Turn to the flat side and use the formula play time to extend lashes (specially in the outer corners), separate and add extra lift to the tips. For bottom lashes, use the flat side.

Q: How do I remove this mascara? Is it difficult to remove?
A: Im-Possible Mascara is easy to remove. For removal, we recommend using an eye or bi-phased makeup remover like the Kjaer Weis Cleanser: Soak pad in remover and gently press against closed eyes for 30 seconds. Repeat as necessary. Rinse.

Q: Is the Im-Possible Mascara certified organic?
A: Yes! Im-Possible Mascara is Certified Cosmos Organic by Ecocert. This means that over 95% of Im-Possible Mascara's plant-based ingredients come from organic farming and over 20% of the entire formula is made out of organic ingredients. Ecocert is the largest international organisation that certifies sustainable practices like organic farming by strictly auditing our raw material vendors, packaging, manufacturing practices and the Kjaer Weis team itself. Certified Organic products like Im-Possible Mascara are not only better for those who use them (ingredients are more pure and potent, containing more antioxidants than conventional farming ingredients; plus there's no trace of pesticides or GMOs), but also ensures the respect of natural resources and biodiversity and fair labor and trade practices

How to Apply
Kirsten starts with the curved side facing towards the user, and coats lashes from the base to create volume.
Turn to the flat side and use the formula play time to extend lashes (specially in the outer corners), separate and add extra lift to the tips. For bottom lashes, use the flat side.

How to Remove
For removal we recommend using an eye or bi-phased makeup remover like the Kjaer Weis Cleanser: Soak pad in remover and gently press against closed eyes for 30 seconds. Repeat as necessary. Rinse.

INGREDIENTS
Aqua, Cera Alba (Beeswax)•, Jojoba Esters, Glyceryl Behenate, Isostearic Acid, Alcohol Denat.*, Glycerin, Glyceryl Stearate, Cera Carnauba (Carnauba) Wax•, Rubus Idaeus (Raspberry) Fruit Water•, Acacia Seyal Gum•, Sodium Hydroxide, Benzyl Alcohol, Glyceryl Caprylate, Xanthan Gum, Tocopherol, Sclerocarya Birrea (Marula) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Phospholipids, Sodium Phytate, Citric Acid, Alcohol, Potassium Sorbate, Dehydroacetic Acid, Sodium Benzoate, CI 77499 (Iron Oxides).
• From organic farming
* Made using organic ingredients

COSMOS ORGANIC certified by ECOCERT Greenlife according to COSMOS Standard available at http://COSMOS.ecocert.com

GOOD TO KNOW
• Produced in Italy
• Certified Organic by CCPB (the Italian organic certifying office)
• NO artificial ingredients, such as petroleum, parabens, artificial colouring and fragrance, petrochemical emulsifiers.
• NOT tested on animals
• Gluten-FREE.
• Ingredients Certified Organic: 99.8% of the ingredients come from organic farming.

Made in Italy
7g

AUSTRALIAN DELIVERIES

We use Australia Post eParcel to deliver your order. You can choose Express Parcel Post or Regular Parcel Post (all come with tracking).

FREE SHIPPING is available on all purchases over $150. Orders over $400 will be shipped for free by Express Post.

Regular Parcel Post takes 1-5 working days. Express Post is Next Day delivery in capital cities within AU Post's specified zones. Regional centres and rural areas may take 1-2 business days.

NOTE FOR WA CUSTOMERS

Regular Post deliveries to regional WA can take several days, and even longer to remote regions. We highly recommend our rural or regional WA customers take advantage of our Upgrade to Express service for a small fee, and have peace of mind your parcel will be with you in 1 or 2 days.

DESPATCH TIMES

Orders received before 12:00 PM will ship the same day. Orders received after 12:00 PM will ship the next business day. We do not ship orders on weekends or public holidays

Once your order is despatched you will receive a "Shipped" email or SMS which includes your tracking number.

LOCAL PICK UP

Local customers may chose to collect their orders from our despatch address. This option will only show to Brisbane customers. Please choose "Local Pick Up" as your shipping option during checkout. As soon as your order has been prepared for collection we will send you an email or SMS saying it's ready. This is usually about 2 hours later.

INTERNATIONAL DELIVERIES

We use Australia Post to deliver international orders. You can choose from Express Courier (1-2 days), Express International (2-4 days), International Pack & Track (3-10 days), or Registered International Air Mail. All include tracking Online tracking except Registered International Air Mail.

Please check Australia Post website for international delivery times to your country.

IMPORT DUTIES: Each country has its own import regulations, restrictions and taxes. Any taxes that may be charged for entry into your own country are payable by you.

CLAIMS FOR LOST, STOLEN OR DAMAGED ITEMS
Please see full shipping terms here >> Shipping Conditions

INSURANCE

We highly recommend paying the small additional fee for transit insurance to ensure peace of mind. Shipping + Insurance options are available during checkout. For more information see here >> Shipping Conditions

Products by Partner Brands are shipped SEPARATELY by the brand direct to you from their warehouse.

Partner Brands brands have their own free shipping thresholds. Any shipping charges for orders under their free shipping threshold are displayed by clicking the Shipping icon in your cart or Calculate Shipping at checkout.

Partner Brand products do not count towards the free shipping for IANS store products.

If you have multiple items in your cart from both IANS and Partner Brands, the checkout will show a combined shipping rate, but your Partner Brand items will ship SEPARATELY.

We accept returns within 14 days from the shipping date. Shipping is non-refundable (including free shipping paid by us). Bank fees will also be deducted from your refund.

PLEASE NOTE: Due to hygiene reasons we are unable to accept returns on any used or opened items. Please check your products BEFORE opening to ensure you have the right product.

FAULTY PRODUCT?

Please email us at connect@iamnaturalstore.com.au or call +617 3102 3638 to report any issues.

DAMAGED SHIPMENTS

If your order is insured and arrives damaged, retain the shipping box, packaging materials, and damaged items and contact us. For more information see here >> Returns