{"product_id":"organic-matcha-ceremonial-grade-kagoshima-50g","title":"Organic Matcha Ceremonial Grade Kagoshima 50g","description":"\u003cdiv\u003eTerroir: Shibushi, Kagoshima, Japan\u003c\/div\u003e\n\u003cdiv\u003eElevation: 190m above sea level\u003c\/div\u003e\n\u003cdiv\u003eOrganic Cert.: EU certified organic \u0026amp; JAS organic, organic cultivation since 1985\u003c\/div\u003e\n\u003cdiv\u003eFocus: Gyokuro\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe Art of Organic Gyokuro\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eShade-grown. Nutrient-dense. Naturally extraordinary.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eAt JIVANA, we believe that exceptional tea begins with how it’s grown. Our organic gyokuro is a rare and refined green tea, celebrated for its soft, mellow umami and lush vibrancy. What makes it truly special is the careful cultivation process designed to preserve L-theanine—a powerful amino acid responsible for gyokuro’s signature sweetness and soothing properties.\u003c\/p\u003e\n\u003cp\u003eTo achieve this, the tea plants are gently shaded for around 20 days before harvest. This slow darkening reduces photosynthesis, preventing L-theanine from converting into catechins, which would otherwise create a sharper, more astringent flavor. But it’s not as simple as throwing a cover over the crop—this is a delicate art. Gradual shading, using layers of breathable material, filters up to 98% of sunlight in stages, allowing the plants to adapt and thrive without shock.\u003c\/p\u003e\n\u003cp\u003eThe result? Tender, deep green leaves rich in chlorophyll, and a velvety infusion that feels as luxurious as it tastes.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eDeep Roots, Living Soil\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eCrafted through care—not chemicals.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis gyokuro is grown in mineral-rich soil that has been enriched using a traditional fermented organic method known as \u003cstrong\u003eBokashi\u003c\/strong\u003e. Unlike conventional composting, Bokashi rapidly ferments plant matter and natural materials, activating beneficial microorganisms that nourish the earth and support thriving ecosystems below the surface.\u003c\/p\u003e\n\u003cp\u003eOur Bokashi includes crushed mineral-rich sediment and gentle by-products from the region, designed to be bioavailable for tea plants. These elements are typically locked within stone, inaccessible to roots. But through fermentation, their nutrients are unlocked—becoming available to the plant, and ultimately, to you.\u003c\/p\u003e\n\u003cp\u003eThe result is a nutrient-dense tea leaf with a more robust cell structure and vibrancy. You can feel it in the infusion. You can see it in the plant. Even when steeped strongly—or left in hot water far longer than usual—this gyokuro remains balanced, refined, and remarkably free of bitterness.\u003c\/p\u003e\n\u003cp\u003eThis is tea as nature intended. Grown with intention, care, and a deep respect for the living soil beneath our feet.\u003c\/p\u003e\n\u003c\/div\u003e\n","brand":"Gabi Besser","offers":[{"title":"50g jar","offer_id":42279133577310,"sku":"organic-matcha-ceremonial-grade-kagoshima-50g-organic-matcha-ceremonial-grade-kagoshima-50g-50g-jar-50g-jar","price":60.0,"currency_code":"AUD","in_stock":true},{"title":"100g bag","offer_id":42279133610078,"sku":"organic-matcha-ceremonial-grade-kagoshima-50g-organic-matcha-ceremonial-grade-kagoshima-50g-100g-bag-100g-bag","price":104.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/9787\/files\/Jivana-EcommWR-Gyokuro-green-tea-matcha-travel-jar.jpg?v=1765773951","url":"https:\/\/www.iamnaturalstore.com.au\/zh\/products\/organic-matcha-ceremonial-grade-kagoshima-50g","provider":"I Am Natural Store","version":"1.0","type":"link"}