About Us

The fact that you have arrived at this page already demonstrates that you are a conscious consumer, who seeks out excellence, purity, safety, effectiveness and integrity in your shopping choices. Not content to follow the herd, you rely on intellect, instincts, intuition and knowledge to help make informed decisions about your greatest asset – you.

We understand beauty and lifestyle choices is all about YOU. What you eat, how you feel, your environment, your relationships, and of course, your beauty and wellness regime.

I Am Natural Store is an online shopping destination where all the products have been carefully curated, selected for their authenticity, vetted and verified to meet with the I Am Natural Store ethos so you don’t have to wade through a plethora of beauty products all claiming to be “organic”, “natural”, using “active ingredients”, and all the other greenwashing jargon that has unfortunately become common practice.

At I Am Natural Store you will find an eclectic collection of the finest, contemporary organic and natural brands… thoroughly modern yet highly ethical brands that have been created by founders directly involved in their business and their offerings. Real people, who are not just motivated by the dollar (yes, of course realistically they are running a business) but their goal is about creating beautiful, healthful, products that actually have active ingredients or are made with natural materials. They are inspired and conscious people.

I Am Natural Store is stocked with premium award-winning products and “newby” niche brands sometimes specialising in just one product – well, when you are passionate about providing something you have to start somewhere. IANS supports and applauds those entrepreneurs with their energy and tenacity to bring to market their unique products.

You won't find many of these brands in a department store or a pharmacy. And you will find them more on the expensive side. Why? Because the products here are made up of a high percentage of active ingredients, often in small batches with minimal or no preservatives, whereas the supermarket and pharmacy brands employ a minimal amount of active ingredients and bulk out their products with cheap 'fillers‘, water and chemical preservatives, colouring and scent. While quality may appear to cost more, actually the results are visible, and you will find the cheap brands nothing more than false economy. All the organic and natural products here actually work! We invite you now to take your time, explore the brands, discover their ethos as well as their ingredients. We have included much information about each brand and product to satisfy your curiosity so you can feel comfortable knowing the I Am Natural store has done a lot of digging around into the background of these companies before bringing their beautiful, thoughtful products to our store.

AFTER-SALES

Our Reason why

A NATURAL SELECTION

Our ingredients

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Our Reason why

A NATURAL SELECTION

Our ingredients

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