Rahua

The story of Rahua began in the Amazonian rainforest, where co-founder Fabian Lliguin — who was born and raised in Ecuador — found himself enamored with the long, lustrous hair of the women in the communities where he was volunteering his time. Back in New York, he was a hair stylist, but he knew these women weren’t frequenting salons or treating their hair with any of the expensive products he’d share with his clients in the city. The secret was rahua oil, pressed from the nut of a tree that’s native to the region, and rich in omega-9s and a host of other potent, bioactive compounds. Fabian brought the oil back to his salon, and together with his wife Anna, decided to create Rahua to bring this astonishing ingredient to everyone.

But Fabian and Anna had also witnessed firsthand the damage that exploitation had caused to indigenous rainforest communities, and so dedicated their company to providing these tribes the financial and legal resources they needed to protect their home, and their way of life. Almost 20 years into this mission, over one million acres of the Amazon rainforest have been permanently protected thanks to Fabian, Anna, and everyone who has ever purchased from Rahua.

Why Choose Rahua?

CLEAN NATURAL ingredients

When we’re children, we’re taught that similar things belong together. So it’s strange that somewhere along the line we decided to entrust our hair and skin to synthetic, petroleum-based ingredients developed in labs and tested on helpless animals, when the obvious answer was right in front of us all along. Nature provides us all the nourishing compounds we need, if only we’d take a moment from our busy lives to pay attention. That’s what the indigenous people of the Amazon have been doing for thousands of years, of course: paying careful, deliberate attention to nature. We’re simply catching up.

highly concentrated

So many formulations on the market offer effects that don’t last and can even create new problems. Rahua doesn’t cover up—it corrects with products that deeply penetrate to leave your hair strong and shiny and your skin and scalp soothed, calmed, and restored. And because Rahua’s formulations are highly concentrated, you will use less to get superior results.

IT'S ALL ABOUT THE SOURCE

The only thing more important than our ingredients is where they come from.

Rahua sets a new bar for clean beauty formulations. We have an extensive list of ingredients that you’ll never find in our products, but we also go above and beyond to support the communities from which our raw materials are sourced. In doing so, we’ve rekindled endangered crafts, created over 2,500 jobs for women in the Amazon, and preserved over 1,000,000 acres of rainforest

Discover The Brand

Rahua