Alima Pure is a natural cosmetics brand from Portland, Oregon. Made using clean, non-toxic ingredients, our products are designed for everyone.
Alima Pure make makeup that doesn’t compromise. They are luxurious, high-performance, and made using clean ingredients. Redefining makeup as an empowering tool of self-expression, Alima Pure products are free of parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. They’re absolutely never tested on animals.
Why Choose Alima Pure?
OUR MINERALS
The beauty of Alima Pure is that our minerals are real and simple. Even if they hard to pronounce. The good news is that you don't need a degree in pharmacology to make informed choices about your cosmetics.
Read labels and familiarize yourself with the ingredients, just as you do with the food you eat. It's surprisingly easy.
OUR MAKE UP
We Are Big Believers In Reading Your Labels And Learning As Much As You Can.
We are big fans and full participants in the Environmental Working Group's Skin Deep Cosmetic Safety Database. We provide detailed ingredient information for every product we sell. And we invite you to please read our labels. They are informative and fun. Keep in mind that only a small set of ingredients have been adequately studied to understand all possible types of risks so most products still have a huge data gap (the data gap is shown right beneath the score for a product) and some people complain the database makes everything scary by treating ingredients as "guilty until proven innocent". But we think it’s a great start.
B CORPORATION
We are so proud to have been the first colour cosmetics company to become a B Corporation! We joined B Corp in their second year in business, and are now in great company as part of a growing community of over 3,200 certified B Corporations. As a B Corp, we believe the safety and well-being of the earth and its inhabitants matters above all.
