About Us

About I Am Natural Store

The fact that you have arrived at this page already demonstrates that you are a conscious consumer, an early-adapter, a leader who seeks out excellence, purity, safety, effectiveness and integrity in your shopping choices. Not content to follow the herd, you rely on intellect, instincts, intuition and knowledge to help make informed decisions about your greatest asset – you.

You have also arrived at the future of shopping for women’s beauty and well-being.

We understand beauty is all about YOU. What you eat, how you feel, your mood, your environment, your relationships, your life, and of course, your beauty regime.

At I Am Natural Store you will find an eclectic collection of the world’s finest, contemporary organic and natural brands… thoroughly modern yet highly ethical brands that have a date with destiny to become household names in beauty, wellbeing and personal care.

But you don’t have to just take our word for it. I Am Natural Store is stocked with premium award-winning products as chosen by a wide variety of credible beauty judges worldwide including Cosmoprof, CLEO, Beauty Bible, COSMOPOLITAN, and Organic Beauty Talk.

You wont find many of these brands in a department store, or a pharmacy. And you will find them more on the expensive side. Why? Because the products here are made up of a high percentage of active ingredients, whereas the supermarket and pharmacy brands employ a minimal amount of active ingredients and bulk out their products with cheap 'fillers‘.

While quality may appear to cost more, actually the results are visible, and you will find the cheap brands nothing more than false economy. All the organic and natural products here actually work!

We invite you now to take your time, explore the brands, discover their ethos as well as their ingredients. We have included as much information about each brand and each product as you could possibly need to satisfy even your curious mind.


I Am Natural Store was founded in 2010 by Rossana, originally from Brazil, who's retail experience began long ago with her renowned up-market clothing boutique called Cloette. Located in the very heart of Sao Paulo's prestigious fashion precinct, she represented Lanvin, Missoni, Escada, and Guy Laroche among others, giving her invaluable experience in the luxury market and the needs of discerning AAA clientele.

Parallel to owning and managing Cloette, with its jet-setting lifestyle, Rossana was busy studying yoga, and travelled to the UK to study Aura-Soma, and it was there that the appeal of a natural and organic lifestyle really began… and this was a no-return journey. Bit by bit her eyes turned toward a purer, greener, deeper and more meaningful path, however she never left behind the luxury vision of high-quality experiences.

She met her Australian partner and, together with his art director experience and natural, surf culture background, created I AM NATURAL STORE to bring to life her vision that luxury and organic would one day merge, and that excellence in organics would benefit from scientific formulation. The brands she chooses are the ones that meet her demanding criteria - they must excel in their genre, they must be ethically produced, they must deliver outstanding results, and they must be certified organic or use 100% natural ingredients.

Rossana's desire is to build upon the successful formula she learned and believes in, to give exclusive treatment to each and every customer, and to guide online beauty shopping along its natural evolutionary path.


• Secure payment gateway choice using eWay with GeoTrust SSL security, or PayPal
• Clinically tested safe-to-use products
• Authentic products from trusted brands
• Free delivery in Australia on purchases over $100
• Money back guarantee on any unsatisfactory goods
• Orders dispatched same day if purchased before 12.00PM

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