it's all about you
We understand beauty and lifestyle choices is all about YOU. What you eat, how you feel, your environment, your relationships, and of course, your beauty and wellness regime.
our commitments
passion
Carefully screened products all vetted and verified to meet with the exacting I Am Natural Store ethos.
promise
100% natural products with a high percentage of active ingredients and minimal preservatives.
purpose
To seek out and bring to you superior quality and absolute luxury in the organic and natural beauty world
founded in 2009
I Am Natural Store was founded in Brisbane, Australia in 2009 with a mission to blend luxury with natural and organic. Our focus has been, and always will be, to unearth superior quality in the organic and natural beauty world, so we can all pamper ourselves in the very best beauty products while also following a healthy path. I Am Natural Store brings you the crème de la crème in natural beauty products, all hand-selected, tested, and curated by us to exacting standards. It takes a special brand to fit all the criteria we uphold – It must be effective, it must be 100% natural or organic, it must have absolutely no synthetic nasties and it must be beautifully presented. And most importantly smell and feel divine.
NATURAL SELECTION
At I Am Natural Store you will find an eclectic collection of the finest, contemporary organic and natural brands… thoroughly modern yet highly ethical brands that have been created by founders directly involved in their business and their offerings. Real people, who are not just motivated by the dollar (yes, of course realistically they are running a business) but their goal is about creating beautiful, healthful, products that actually have active ingredients or are made with natural materials. They are inspired and conscious people.
I Am Natural Store is stocked with premium award-winning products and “newby” niche brands sometimes specialising in just one product – well, when you are passionate about providing something you have to start somewhere. I Am Natural Store supports and applauds those entrepreneurs with their energy and tenacity to bring to market their unique products.
OUR INGREDIENTS
You won't find many of these brands in a department store or a pharmacy. And you may consider them more on the expensive side. Why? Because the products here are made up of a high percentage of active ingredients, often in small batches with minimal or no preservatives, whereas the supermarket and pharmacy brands employ a minimal amount of active ingredients and bulk out their products with cheap 'fillers‘, water and chemical preservatives, colouring and scent.
While quality may appear to cost more, actually the results are visible, and you will find the cheap brands nothing more than false economy. All the organic and natural products here actually work!
We invite you to take your time, explore the brands, discover their ethos as well as their ingredients. We have included much information about each brand and product to satisfy your curiosity so you can feel comfortable knowing the I Am Natural store has done a lot of digging around into the background of these companies before bringing their beautiful, thoughtful products to our store.
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