Product of USA
The Ecobrow Story
Marco Ochoa knows beauty. But in his 11 years as an expert brow threader and celebrity makeup artist, he felt there was something missing. “Through my research I discovered that there were only a few natural brow lines on the market — mostly pencils or powders — and my concern was that they either looked too ashy or too fake, neither of which are acceptable.” When Marco began work on his own line, he knew he had to arrive at a universal product that matched every skin tone, stayed true to his philosophy of responsible, eco-conscious beauty and lived up to the standards of the best makeup artists in the world.
The result is the EcoBrow Defining Wax, Marco’s own mineral-based, smudge-proof, paraben-free brow line. Nylon gives this hybrid wax/gel its luxuriously smooth texture and long-lasting, cream-to-powder finish.
The unique EcoBrow formula blends and diffuses easily into the brow hair, and contains silica for oil absorption as well as nourishing Vitamin E. The intensity of each shade can be controlled easily with the application — you can go as light or dark as you’d like.
Marco named the four shades in the line after some of his favourite screen goddesses through the ages. Now thanks to him, every woman – whether she’s a Marilyn, Rita, Penelope or Liz, can look and feel like a Hollywood icon.
For true artists, there is always a way. In the case of Marco Ochoa, his creative spirit awakened at the tender age of 13. He had a gift but no fancy pencils to draw with so he improvised and used his mother’s makeup to begin creating portraits. Through those initial drawings he came to understand the intricate angles of a woman’s face. His fascination lay in a particular feature: the eyes.
It was Marco’s sister who first introduced him to the concept of eyebrow threading.
Watching her get her brows threaded for the first time was a transformative experience for the young artist — the swiftness and precision of the technique intrigued him to the point that he began to experiment with thread at home. It took years of practice before he could shape the perfect eyebrow, but time — 11 years and counting — has certainly made Marco a world-renowned expert at his craft.
The buzz around his threading prowess started to build and it wasn’t long before Marco began shaping the brows of many famous faces. His signature style of threading, “Painless, Precise, Perfection,” has kept loyal celebrity clientele coming back, chief among them Brazilian model Camila Alves McConaughey, who raves:
“I am very particular about who I allow to shape my brows because I believe that they are the most important feature on the face. I only go to Marco because he has mastered the technique of shaping eyebrows by simply using thread, while avoiding any pain for the client. He also really listens to what you want and then makes the magic happen. I call him the brow magician.” – Camila Alves McConaughey
Marco’s studio, EcoBrow, is currently located on Robertson Blvd in Beverly Hills, where he sees clients in addition to booking private sessions for celebrities. He continues to flourish in the industry by doing a mix of editorial work for media outlets such as Details, Vogue, InStyle, Allure, and Glamour to name a few.
In 2013, Marco debuted a product that further empowers women to create the perfect brow: His own mineral-based, paraben-free EcoBrow Defining Wax, which stays true to his philosophy of responsible beauty and provides an alternative to most brow products on the market.
The shades pay homage to some of his favourite Hollywood icons through the ages.