VITRUVI is a modern aromatherapy brand creating luxury products designed specifically to be used through the day. Custom blended in Canada and made with the purest high-grade essential oils available, VITRUVI is a modern twist on an ancient art, the art and design of scent in our daily lives.
Founded by Canadian siblings Sara and Sean Paton, VITRUVI products are made for people who live with intention and curate an edited life. They help bring a sense of ceremony and ritual to our modern lives as we move throughout the day.
Each blend is made like a perfume; with top, middle and base notes. This technique results in extremely complex products that have the benefits of aromatherapy but the aroma of something special.
The essential oils used in VITRUVI products are sourced from 30+ countries. They extract only the best botanicals from the best places they grow and are motivated by using obscure and luxurious oils such as Elemi, Rose, and Peru Balsam. They also love that their oils help to share and connect cultures from around the world.
That essence is grounded in the name. VITRUVI is derived from the Roman architect Marcus Vitruvius Pollio who outlined the first principles of design. He became best known for his belief that anything undergoing design should exhibit three core principles; utility, functionality, and beauty. And these three principles are the underlying foundations of VITRUVI.
When essential oils (or any scent) are inhaled through the nose aromatic molecules are carried through the lining of the nasal cavity via small olfactory nerves where millions of sensory neurons lie in a strip of tissue called the olfactory epithelium. The tips of these cells contain proteins called receptors that bind odour molecules. The receptors are like locks and the keys to open these locks are the odour molecules that float past.
People have about 450 different types of olfactory receptors (for comparison, dogs have about two times as many). Once an odour molecule binds to a receptor, it initiates an electrical signal that travels from the sensory neurons to the olfactory bulb (a structure at the base of the forebrain that relays the signal to other brain areas for additional processing). This signal goes to an area on the piriform cortex, a collection of neurons located just behind the olfactory bulb that works to identify the smell. Smell information also goes to the thalamus, a structure that serves as a relay station for all of the sensory information coming into the brain. The thalamus is the "switchboard" of the brain and quickly sends the impulse to specific regions of the brain depending on the type of scent molecule.
The quick signals from the thalamus to different parts of the brain are what conjure up emotions and even specific memories, like when a whiff of cologne at a department store reminds you of an former boyfriend. This happens because the thalamus sends smell information to the hippocampus and amygdala, key brain regions involved in learning and memory. The effects of some scents such as citrus scent molecules can also travel to the pre-frontal cortex of the brain and affect wakefulness and decisiveness. The effects that certain scent molecules have on the receptors which they are places explain why we feel more energised after smelling coffee and citrus or more calm after smelling lavender. This occurs before the reasoning part of the brain can be cued and quick response to scent can explain why scent often affects our mood or sparks a memory without us being aware of why.
IANS (I Am Natural Store)
ABN: 57 147 348 310
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OUT OF STOCK ITEMS
If an item is found to be out of stock after you place your order, we will contact you and offer you some options. Usually you can either replace the item with an in stock product, remove the item from your order and receive a refund, or cancel you entire order for a full refund. If an item is due to be back in stock within a couple of days, we will offer to hold your order until new stock arrives. The choice will always be yours.
Orders received before 12:00 PM will ship the same day. Orders received after 12:00 PM will ship the next business day. Orders are not processed or shipped on Saturday or Sunday. We cannot guarantee when an order will arrive. Consider any shipping or transit time offered to you here as an estimate. We encourage you to order in a timely fashion to avoid delays caused by shipping hold up. For full shipping policies click here www.iamnaturalstore.com.au/pages/shipping
RETURNED TO SENDER
Australia Post charge a $10.50 fee to return to sender any incorrectly addressed items or parcels that are uncollected from the post office. Please take extra care to make sure your address is absolutely correct. Any items returned to sender will be refunded minus any shipping charges we have paid on your half, including free shipping and return to sender fees. If you wish your items to be resent to a corrected address, you will need to pay another postage fee plus the return to sender fee.
I Am Natural Store automatically charge and withhold GST for orders to be delivered to addresses within Australia. For orders shipped to other countries, you are solely responsible for all sales taxes or other taxes.
In the event a product is listed at an incorrect price due to typographical error or error in pricing information received from our suppliers, I Am Natural Store shall have the right to refuse or cancel any orders placed for product listed at the incorrect price. I Am Natural Store shall have the right to refuse or cancel any such orders whether or not the order has been confirmed and your credit card charged. If your credit card has already been charged for the purchase and your order is cancelled, I Am Natural Store shall immediately issue a credit to your credit card account in the amount of the incorrect price.